Now This is very strong when it comes to short-form videos that rely heavily on quick graphics and subtitles on the screen that briefly explain a story or issue. The Gazette has crafted videos like this last year (think the salt video) but Now This uses a variety of colour, graphics, found-footage, freeze frame, music, etc. to create more variety and a more engaging video that is more likely to cause people to stop when Facebook begins to autoplay it. This video about Hillary Clinton’s love for hot sauce is a good example.
Video: Hillary Clinton & Hot Sauce
